Guerilla designs U branding

Newly launched behavioural change programme U has tasked Guerilla with the design of its brand and communication materials.

The Newcastle based agency was approached by the company’s managing director Sonja Rooke through Business Link to develop a brand for ‘U’.

The resulting brand looks to capture the core values of the business; honesty, individuality and uniqueness; and will be represented by alternating ‘U’s, representing the fact that every one of ‘U’s clients is unique.

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