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Barker the Hub TBWA Manchester

COI appoints 50 agencies to new Consultancy Frameworks


By The Drum Team, Editorial

April 1, 2009 | 3 min read

The COI has overhauled its strategic consultancy frameworks for karketing and brand strategy and internal communication, engagement and change. Agencies from the English regions and Scotland have been appointed.

The new frameworks feature 50 agencies including suppliers from the regions and Scotland.

On the Marketing, Brand and Strategy Framework split into seven lots, TBWA\ Manchester, Mediaedge: cia, McCann Erickson Manchester, Oxford Strategic Marketing, 23red, Barkers Scotland, Dig For Fire and The Hub are among those to make the list.

See the full lists here.

The frameworks are based on the external skills that COI Strategic Consultancy clients are likely to need over the next four years. The launch heralds a new focus on collaborative working between internal COI strategic consultants and outside suppliers. 600 applications were received with around 3000 CVs and 5000 case studies during the review.

The new frameworks have been divided into lots and labels to meet the requirements of the 2006 Public Contract Regulations that insist all suppliers "capable of performing the proposed contract" are invited to compete for each piece of business.

The new system will look to ensure that agencies can compete for work without going through a lengthy procurement process for every contract. Briefs can also be issued across lots depending on the requirements.

Sean Larkins, COI deputy director of strategic consultancy, said: "The review process was rigorous, and the agency applications of a very high standard. We've seen and appointed the best of the best to help us solve some of the UK's most complex communication challenges in the most cost effective way.

"We're now looking forward to working collaboratively with our agencies to deliver some really innovative, successful projects that can demonstrate significant returns on investment for our clients."

The two new frameworks are worth approximately £5m per year and replace the Marketing and Brand Strategy Consultancy Framework, which was last reviewed in 2005.

The External Engagement and Facilitation Framework, which has also been created to support COI strategic consultants, will open in mid April.

The COI has said it will make a further announcement about this in due course.

Helen Johnson, managing director for The Hub, reacted: “This news is a massive boost to a team that has worked tirelessly to consolidate The Hub’s position at the forefront of the social marketing sector in the UK. We achieved this through a series of groundbreaking projects, international conference appearances and speaking engagements across the country.

“We will now be focussing on taking full advantage of this position to apply our particular brand of social marketing to improve lives, increase engagement and reduce health inequalities right across the UK."

Barker the Hub TBWA Manchester

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