Sunwin site launched by Chapter Eight

Motor Dealership group Sunwin, part of The Co-operative Group has launched a new website to promote its 23 dealerships throughout Yorkshire, the Northwest and the East Midlands.

Created by Leeds based agency Chapter Eight, has designed the site to include company news, services and to promote the cars it has on offer from manufacturers such as Renault, Nissan and Peugeot.

The creation of the website which launched before the end of March meant the need for consultation between Sunwin, Chapter Eight and all of the company’s dealerships to incorporate search functionality particular to the motor trade.

Matthew Ward, Sunwin’s head of marketing, said: “Much time and effort has been spent on creating a website that is both clear and intuitive to use. With such a vast array of vehicles available on the site, it is imperative that we provide a quick and efficient way for visitors to find the car they are looking for. This has certainly been the case, which has only helped us strengthen our position as one of the UK's leading dealership groups”.

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