Navyblue designs brand for UK Energy
UK Energy, which will look to promote the expertises of the UK’s energy workforce has launched its new brand created by Navyblue.
As part of the brand’s international marketing strategy the branding will be used as UK Energy looks to promote the industry’s work to key markets around the world.
Navyblue worked with the UK Energy Excellence Board to develop a messaging framework around which all of the brand communications will be based before implementing the work across multiple channels.
The identity is based around the five key brand pillars of the UK Energy brand: 'Innovation, reliability, adaptability, sustainability and knowledge'.
A key deliverable of the new identity has been a toolkit website, which will provide information and support for any energy company that wishes to work with the UK Energy brand. The site was also designed and delivered by Navyblue.
Patrick Baglee, Navyblue’s director of creative strategy, explained: “One of our primary challenges was to develop a brand that could work well as a standalone, but be equally powerful in partnership alongside the brand of another company. The brand identity has a lot of in-built flexibility. We’ve created something that is accessible, and functional. The last thing we need is a barrier to its adoption.”
He continued: ‘We are delighted to be able to work with UK Trade & Investment and the Energy Excellence Board in delivering a central element of their international marketing strategy. The measure of success of this project is the creation of jobs, and a growing contribution to the UK economy.”