Uniform has produced a book and film to accompany the launch of the new Liverpool brand.
Uniform won the contract following a three-way pitch.
Whilst advertising agency Finch designed the city’s new logo, an evolution of their earlier work on the Capital of Culture brand, Uniform – in partnership with digital agency Rippleffect – were tasked with creating a brand presence for Liverpool through print, digital and outdoor media.
The approach was underpinned by the use of brand advocates, selected because they embody the Liverpool brand and personality in everything they do. The film and book feature some well-known faces, from The Zutons’ saxophonist Abi Harding and James Barton of Cream to Bob Prattey, Chief Executive of ACC Liverpool and Janet Hemingway, Director of the Liverpool School of Tropical Medicine, who all speak for Liverpool.
The brand is intended to roll out across the City over the coming months as key institutions adopt the logo as an endorsement of their work in the city. The Dressing the City project, instigated in the Capital of Culture year, will also adopt the new logo on the main gateways to the city as well as across building wraps and hoardings.