The Drum Awards Festival - Extended Deadline

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By The Drum Team, Editorial

March 25, 2009 | 2 min read

The final TV ad created by Poulters - a campaign for Miele - is now airing on network television - eight months after the Leeds advertising agency closed its doors. Wa

The ad, for Miele's S7 vacuum, was written and art directed by Mick Craven and Gary Delaporte, the Poulters creative team who moved to Fuse8's Industry when the agency was shut last July.

It is a reminder of the work produced by Poulters, an agency which stood for 39 years before it was closed by parent company, Bezier, as part of a restructure of its creative offering.

Delaporte said: "Producing this script threw up plenty of challenges, not least filming a falling cat at 1000 frames per second. But the real achievement was the fact that this is a product demonstration delivered with great style."

Freelance TV producer Sarah Craven, who agency produced the campaign for Poulters, added: "The commercial was truly a collaboration of like-minded people to produce a high quality film which required extreme technical effects to create the look of objects falling from a great height in a beautiful and balletic way."

The commercial, shot in studios in Manchester, was directed by Jason Fisher-Jones of The Mob and post-produced at Glassworks London.

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