KLM training scheme set to aid Birmingham marketing
A free training programme by Moseley-based creative agency KLM is to roll out for visitor facing staff of local businesses to help them improve how they handle visitors to Birmingham.
KLM devised ‘Birmingham Know How’ which has been funded by Marketing Birmingham and Advantage West Midlands to provide frontline staff with more knowledge about the city and to enable them to build their own confidence to relay personal information about Birmingham and recommend attractions around the city.
The overall aim is to get the city to deliver an even more positive and memorable experience for the 32 million people who visit the City each year.
Following a successful pilot scheme last Spring which attracted delegates from Organisations like Cadbury World; Costa Coffee; The ICC; Sea Life Centre and Birmingham Hippodrome, 70 organisations are now set to join the programme including Simpsons Restaurant, Birmingham University, The NEC Group, New Street Station, Birmingham Airport; Edgbaston Cricket Ground; Radisson SAS, Monsoon, Pizza Express and Aston Villa and Birmingham City football clubs.
Each interactive full-day session is open to two members of staff from the participating businesses and organisations who then pass on the training to their colleagues with the help of specially designed internal training materials and a dedicated online microsite.
Pre and post-training audits by KLM will monitor effectiveness and provide valuable feedback as the scheme is implemented.
KLM chairman Jon Derry said: “We know from last year’s pilot study that Birmingham Know How delivers tangible improvements in staff performance and customer satisfaction. I’m delighted that so many Birmingham businesses are now participating.”