Robson Brown chooses LIFE with science campaign

Newcastle based LIFE Science Centre this week concluded its annual Newcastle Science Festival, which saw its branding and communications handled by Robson Brown.

The agency was tasked to deliver a robust identity to instill motivation, elicit interest and signpost fun across a widespread audience. The event was then supported by a cost effective communication approach that aimed to create the required groundswell to generate festival traffic.

The agency set about adopting a simple formula to deliver the message by making science seem less confusing and more approachable to people while raising awareness, offering engagement, driving people to the website and promote understanding and appreciation of science to the public.

The campaign ran across press, radio, DM, 6 sheet and 48 sheet, Interior wall displays, online and PR.