Brahm creates new brand identity for Asco
Educational resource supplier Asco Educational Supplies has released a new brand identity created by Brahm, which uses the strapline ‘Big ideas for Little People.’
Central to the new identity is the Asco Village, a collection of ‘little helpers’ which bring to life the brands values of engagement, interactivity and energy.
These little helpers are used as a brand element throughout the 2009 catalogue to introduce special offers and important delivery details used as a secondary brand element to frame a page or image and reinforce the brand style.
Additional characters in the suite are used throughout the catalogue in section headers, graphics packs and other sales materials in addition to featuring on company stationery, advertisements, direct mail and e-promotions material.
Tom Marshall, Asco managing director, explained: “We were looking for a new look which anchored our position as an innovative early years supplier with a high quality range and wanted a new catalogue design which placed us at the quality end of the market and made better use of catalogue page space. The new look and catalogue have achieved both criteria well and has given our sales team a catalogue and image they can be proud of."