Context

Context takes PR contract to promote Bingo Hideout

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By The Drum Team, Editorial

March 18, 2009 | 2 min read

Online Bingo brand Bingo Hideout has appointed Context PR to increase its awareness and profile to its target audience and drive new users to the site.

The social networking site for online bingo fans aims to create an online community for bingo players to meet, chat, create common interest groups and upload photos.

A social networking website for fans of online bingo, Bingo Hideout provides an online community where bingo players can meet, chat and make friends, with the options to form common interest groups and upload photos. With over 17,000 members across the UK, Bingo Hideout also features the latest news and offers from over 50 top bingo websites, including Foxy Bingo, Wink Bingo and Gala Bingo.

The Macclesfield-based PR and marketing agency will now develop and manage targeted consumer campaigns to generate press coverage and build awareness for the Bingo Hideout brand.

Frank Smith, managing director of Context, said: “Online bingo is proving increasingly popular, both for the potential to win and the social experience it offers. It is an exciting market to be involved in and we look forward to using our knowledge and expertise to raise awareness of Bingo Hideout across the UK.”

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