Graham Furlong has been promoted to head of digital and innovation at Cheethambell JWT.
Furlong, 29, has been tasked with placing digital thinking and innovation at the heart of the agency’s output. He will lead a team of eight and will work with all clients through the relevant use of digital media and emerging technology.
Furlong, who joined the agency in 2005, has been responsible for leading strategic planning across Magnet, Bmibaby.com, Chicago Town and Gamestation. He was also responsible for attracting First Direct to the agency’s digital offering.
He started his career at Tequila\ in 2001, swiftly moving up the ranks of account handling before switching to account planning. He helped establish the account planning department within Tequila\Manchester before he was poached by Cheethambell JWT.
David Bell, chief executive of CBJWT, said: "Ever since Graham arrived at the agency four years ago, he has shown an incredible knowledge and enthusiasm for all things digital. And with his exemplary planning skills, we know that we’re going to get digital ideas that consumers really want to engage with. We’re delighted that he’s accepted the role."
Furlong added: "CBJWT is perfectly placed to build remarkable brand ideas that can thrive in a digital world. We have the technical expertise and the strategic ability to make it happen."