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Story appointed to Transform marketing roster

Cosmetic surgery group Transform has appointed Edinburgh based agency Story to its marketing roster.

The appointment comes eight months after the group’s marketing director Cindy Simmons was appointed to lead the re-brand on the surgical and non-surgical sides of the business.

The agency’s focus for this year will be to exploit Transform’s position within the industry and to maximise opportunities from existing customers through a structured CRM programme. One in three of Transform’s patients come from referrals and with a 98 per cent patient satisfaction rate, it’s essential for Transform to work with a specialist agency to maximise customer relationships.

Story kicked off with a campaign called ‘Make 2009 the year you shine’, designed to showcase tactical offers through the first three months of 2009.

It is currently finishing the creative for the spring/summer campaign which will run across in-clinic point of sale, DM and digital channels.

The agency will work alongside DADA in delivering Transform’s communications, following the Glasgow agency’s appointment in August 2008 to deliver its PR strategy across Scotland. Manchester based Brazen will handle the PR communications for England having been retained while Mediaedge: CIA Manchester and Salford based WRG Creative Communication Ltd will also work on Transform's marketing communications.

Simmons commented: “We took the decision to give the entire marketing support structure, bar PR, a re-vamp. If we’re to remain at the top of our game, we need to be working with agency partners with a similar mindset and with a clear focus on ROI.

“Story has been selected for its expertise, direct response credentials, industry knowledge and fresh, creative approach. We’ll be looking for them to work very closely with our incumbent agencies, creating a robust, united marketing team that delivers an integrated response.”

Sue Mullen, managing director at Story said: “It’s important for Story to help build Transform’s personality and create a tone of voice that connects with their target audience and encourages brand loyalty.”

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