First Rustlers ad by BJL set to launch in April
The first TV and cinema campaign by BJL for Rustlers is set to roll out.
The agency has produced a 30’ commercial for the Kepak Convenience brand using the new tag line ‘One Finger Food’ which emphasises how easy the burgers are to cook.
The ad was produced by Rattling Stick and will be first seen by TV audiences in April in a 16 week campaign which also sees the brand use online TV pre-rolls and student TV for the first time.
The multi-channel campaign planning and buying was conducted by Mediacom.
John Armstrong, marketing director at Kepak commented: “The ad recognises switched on lads don’t want to waste time cooking but they do want hot, tasty, gratifying snacks. The quirkiness and originality of the ad should give it stand-out and appeal for our core audience of 16-24 year old lads”.
Charlotte Thompson, director at BJL added: “The ad celebrates what lads want – tasty food, without having to unplug from the fun they are having in order to actually prep it. The combination of live action and CGI add to the entertainment value of the ads and we are delighted with the realisation of a very simple idea by director, Steve Cope”.