Finch has created a tourism campaign for The Mersey Partnership to attract short break visitors to Liverpool.
The creative executions build on last year's campaign to promote Liverpool's reign as European Capital of Culture, and the striking images of the city's skyline and river will appear in national press titles as half-page double page spreads.
The work will also be seen on high visibility sites on the London Underground.
The Mersey Partnership appointed Liverpool-based Finch to create the campaign following a competitive tender. It forms part of £750,000 worth of tourism marketing activity and initiatives which the organisation has invested in since the start of the year.
Lorraine Rogers, The Mersey Partnership's chief executive, said: "This campaign focuses on the rich cultural offering and the fact that Liverpool will always be a European cultural capital.
"The adverts are striking. They challenge many old perceptions of Liverpool’s appeal to an important part of our short break market.”
Tim Crutchley, joint managing director of Finch, added: "After the huge success of 08 that saw record visitor levels and hotel occupancy rates, it is important for Liverpool to remain in the spotlight, being promoted as an inspirational and good value short break venue.
"We are proud to have the opportunity to continue to promote the City Region, something that we have been doing with The Mersey Partnership since 1995."