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Navyblue clarifies senior role changes

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By The Drum Team, Editorial

March 5, 2009 | 2 min read

Design agency Navyblue has put recent changes to its senior team down to a "certain amount of duplication" within the company.

The Edinburgh and London-based agency explained how the group has been re-shaped and said it is looking to move forward in a "leaner and fitter" state which has meant the “eradication of any overlap in order to avoid margin pressure”. Geoff Nicol and Douglas Alexander, joint group managing directors, will retain their positions but take on separate additional roles. Nicol will take ‘external duties’ including group marketing, reputation and overseas development while Alexander will focus on 'internal' issues, including operations and financials. Patrick Baglee will focus on the group’s strategic offering as director of creative strategy, working with the research and planning teams, while Ron Cregan will look to develop opportunities for the group across all sectors and territories - UK, Europe, Central eastern Europe, Africa, Middle East and Asia. He will work predominantly with Alexander and chairman Phil Jones in the UK, and with Nicol and the newly appointed international chairman Peter Lorincze for overseas activities. Jonny Evans has taken on the remit of group executive creative director, covering both the digital and traditional media formats and a mandate of “integration and quality” while Colin Dunsmuir has been handed a group-wide remit as production director to support the creative teams across all offices and geographic territories. Bernie Shaw-Binns will continue his short to mid-term focus on the development of the South African business with the group’s joint venture partners, Alliance. According to the company, “due to duplication”, Julie-Anne Afrin, finance director, has left the business by mutual agreement. The company also said that no redundancies had been made in the last few months.

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