NKD launches new site and branding by HeeHaw
Clothing design company NKD Clothing has undergone a rebrand and launched a new website, designed by Heehaw Multimedia.
The Edinburgh-based agency has completed an entirely new website for NKD Clothing which was partly funded through Scottish Enterprise, which has identified NKD Clothing as a potential high-growth firm.
Neil Wurmel, creative director for Heehaw, said: “We’re really proud of this site. The real challenge for us was to match our design to what NKD produce.
“If you look at the clothing they really are very stylish and contemporary and the quality shines through. We took our inspiration from that and we’ve come up with something that complements it very well.”
NKD Clothing is particularly strong in the hospitality and hotel sector, with Malmaison, Dakota and De Vere hotel groups among its clients.
Gill Eastgate, director at NKD Clothing, said: “We are constantly striving to show to people that, when it comes to work wear and staff uniforms, practical does not have to equal unattractive.
“We’ve proved time after time that functional work clothes can look amazing. Likewise we’ve now got a practical and effective website that also looks very attractive.”
NKD’s new site includes shots by Scots photographer, Anna Isola Crolla which look to capture the quality of design and fabrics in NKD garments, featuring models from Glasgow’s Superior Model Management.