RAF Association launches new campaign through Big
The RAF Association has launched a new campaign, created by Big Communications, to try and raise its profile and attract new members.
The association, which supports serving and former members of the Royal Air Forces, appointed Big following a strategic planning pitch last year.
It is hoped the campaign will make the association more relevant to a modern audience, and Big has also developed its overall strategy for fundraising and communicating with members.
Big Communications account director Jon Marchant said: "We worked closely with RAFA to find out what they do best and based creative on real examples of their success. We’re very pleased to help attract people and donations to such a worthy cause.”
The new through-the-line campaign has already gone live and will develop tactically in the coming months.