Drummond Central becomes Subway's Tyne Tees agency
Sandwich chain Subway has appointed Newcastle based Drummond Central as its marketing agency for the Tyne Tees Region.
The agency won the account following a pitch process that means it will be responsible for implementing a strategic marketing campaign including advertising and PR at a regional level.
Drummond Central will be responsible for the creation of local radio ads, leaflet creative as well as competitions and a summer outdoor promotion for the Tyne Tees area.
The move is not thought to have changed the role played by the client's retained advertising agency Frame.
Josh Thompson, Subway development agent and chairman of the advertising board for the Tyne Tees region explained: “We wanted to work with an agency that had a strong reputation and proven track record for delivering results within the Tyne Tees region. “We’re delighted to be working with Drummond Central and are looking forward to developing a lasting relationship with them, in order to grow the Subway brand throughout the region.”
It is thought that the plans by the chain to open another 600 new stores across the UK and Ireland by next year could lead to the creation of 7,000 new jobs.
“At present we have 60 outlets in the Tyne Tees region. Growth for this area is planned at 30% over the next two years creating around 300 jobs and career opportunities,” concluded Thompson.
Emma Hill, account director for Drummond Central, said: “To be involved with a leading brand like Subway at such an exciting time in its development is a fantastic opportunity for the team at Drummond Central.
“Our aim is to support these expansion plans with a marketing strategy that focuses on driving home the key messages of the Subway brand to consumers - value for money fresh food, individually selected, prepared in front of you, that’s quick and convenient.”