Feather Brooksbank goes to Great Lengths for media
Media planner and buyer Feather Brooksbank has been appointed to the media account for hair extension brand Great Lengths.
The brand is also looking to build its consumer profile through in salon communication and PR.
The campaign will focus online and will target the fashion conscious through core female lifestyle and fashion websites and incorporating rich media. It will also integrate online display and PPC and drive consumers to a newly launched salon locator which is to feature on the Great Lengths website next year.
Philip Sharp, managing director of Great Lengths, explained: “The hair extensions market has grown rapidly in recent years but there is at times confusion and negativity surrounding them. Great Lengths offers ethically sourced superior hair and we use the most technologically advanced application methods in the market coupled alongside leading education courses in the industry for all of our trained stylists. This ensures that our clients receive the best possible service."