AstraZeneca looks to form brand strategy roster
The Drum has learned that Macclesfield-based pharmaceutical company AstraZeneca UK is looking to form a roster of brand strategy agencies.
It is understood that the company is looking to assign between three-to-five agencies to the roster which will work for the global brand in promoting some of its new drugs and brand strategy and positioning.
It is also believed that Creative Brief has been tasked to compile the roster and is talking to agencies in Leeds, Newcastle, Edinburgh and London.
The final roster is expected to be completed by the beginning of April.