Dobbies hires Zen to engage visitors online
Garden and homes retailer, Dobbies Garden Centres, has appointed The Zen Agency as its online consultancy.
The Glasgow-based agency has been recruited on an initial 12 month contract and has been briefed to create a more compelling and interactive experience for Dobbies online visitors through the creation of "engaging, educational and inspirational" copy.
Content will cover topical and relevant themes such as birdcare and wildlife, garden care and growing, garden entertaining, eco living and the environment and will include a mixture of top tips, useful resources, recipes and Q&A.
Joel Rendle, head of ecommerce at Dobbies, said: “In the current climate it’s more important than ever to reach out to customers and help improve their buying journey online. We’re pleased to be working with The Zen Agency to create a more informative and practical shopping experience at Dobbies.com.”
The partnership will also see the agency working on online PR.