Highstreet Lakeland brand appoints AWA
Lakeland, the home of creative kitchenware, has appointed AWA to develop email marketing campaigns.
AWA will be responsible for the design and build of a number of Lakeland’s emails, across a variety of different campaigns. AWA will also be working with Lakeland as it seeks to continuously improve the effectiveness of its digital marketing.
Commenting on the appointment, AWA board director Christina Marks said: “We’re delighted to be working with the team at Lakeland on their tremendously well respected brand.
“We are developing a range of campaigns which will have strong resonance across the brand’s hugely faithful following. And, by developing email communications which will work hand in hand with Lakeland’s other marketing activity, we will be looking to focus on building genuine relationships with Lakeland’s current and potential customers.”
AWA celebrates its fifth birthday on 4th March and has clients including ASDA, Otto, Republic, GatenbySanderson and InterfaceFLOR.