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Basestation unveils Intuitis rebrand with site launch

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By The Drum Team, Editorial

February 19, 2009 | 2 min read

Basestation, the Edinburgh-based design consultancy, has launched a new website and visual identity for Intuitus, the UK’s leading provider of IT due diligence services.

Basestation was charged with revising Intuitus’ image to match its reputation as a trusted IT adviser and services provider to the private equity industry. Intuitus also required Basestation to give greater prominence on the new website to the company’s portfolio support services and track record.

As such, the Basestation team undertook a comprehensive rebranding strategy. Using a simple palette of red, black and grey Basestation created a new logo and visual identity that emphasises the central role of IT in the services provided by Intuitus, along with a red arrow logo pointing the way forward for the company.

Paul Morris, Basestation MD, said: “We were approached by Intuitus as they wanted to create a solid new image and web presence which would match their reputation as a trusted IT adviser and services provider. Our goal for design and brand management is in not only creating a website that functions well, but in complimenting a solid business strategy and confidently expressing what that business has to offer a client. I feel that this new look marks a new era for Intuitus as they confirm themselves as a leader in the industry.”

Calum Stewart, Managing Director at Intuitus, said: “This is an important milestone for Intuitus. We tasked Basestation to design a new identity that reflected the leading position that we have in the industry; the professionalism and quality of our services and the high standards of our clients. The new logo and website absolutely deliver on these expectations.”

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