Comic Relief retains Bigmouthmedia as digital marketing agency
Continuing a partnership that has been underway for eight years, Bigmouthmedia will again be responsible for boosting online awareness for Comic Relief and increasing search engine traffic to the high profile charity's site.
“The web’s role in our fundraising efforts gets bigger and more important every year, and bigmouthmedia have played a major part in that success. The expertise and enthusiasm they have put into supporting us over the years has been remarkable, and we look forward to working with them on making this another Red Nose Day to remember,” said Chris Ward, Comic Relief’s creative communications director.
Using a blend of SEO and PPC to drive visitors to the appeal site at www.rednoseday.com, the 2009 campaign centres on the event’s sponsored celebrity climb of Mount Kilimanjaro (pictured). One of the most audacious challenges in the charity’s history, the BT Red Nose Climb is following a team including Chris Moyles, Denise Van Outen and Gary Barlow as they attempt to scale Africa’s tallest mountain.
“We’re delighted to be doing our bit for Red Nose Day once again. A strong sense of social responsibility and a large dash of humour are central to our company culture, and we’re proud to play a part in the immense effort that Comic Relief makes on behalf of vulnerable people in the UK and abroad,” said Bigmouthmedia chief operating officer, Lyndsay Menzies.
Bigmouthmedia undertakes work for several well known charities including Cancer Research UK. The company has also assisted the organisers of Make Poverty History and Live8 with their online campaigns.