The long running spat between micro brewer BrewDog and the Portman Group has taken another twist with the brewery choosing to drop its legal action, less than a week after announcing its intentions.
The company had hired law firm Pitmans to take up the action following the comments made by David Pooley, chief executive of The Portman Group about its product Speedball in a press statement where he said: “BrewDog is profiteering from the scourge of illegal drugs, mocking the misery caused by the issue.”
It has now chosen to drop the action.
James Watt, managing director of BrewDog, explained that despite still feeling outraged at the comments, they believed that taking legal action would have been quite detrimental to the company and time consuming.
“It could have gone on for months and we just want to get on with things now,” Watt said.
David Poley, Portman Group chief executive, said: "They've informed us that they want to draw a line under this dispute. Marketing alcohol on the theme with illegal drugs is completely indefensible. Therefore, any legal action by them would have been hotly contested by us. We're pleased that the company has decided to concentrate on selling responsibly marketed products."