Arla appoints new Cravendale brand manager
Cravendale has appointed a new brand manager, Sam Dolan, who will be responsible for implementing the company’s marketing initiatives and strengthening its presence within the milk category.
Dolan joins from another Arla brand, Castello where she was brand manager and takes on the role from David Cherrie who only joined in September of last year.
A spokesperson for the company explained that Cherrie has decided to leave to work on his family business.
Having helped to grow the brand from £300k to £1.3m she has also recently extended the range with the successful launch of Castello Black, the first black cheese to hit shelves in the UK.
Dolan will work as part of the existing marketing team, alongside Louise Allen as assistant brand manager.