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Connect Group

Guerilla Interactive creates Connect North East site

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By The Drum Team, Editorial

February 2, 2009 | 2 min read

A new website for worldwide business brand Connect has been launched, created by the digital division of Newcastle based Guerilla Interactive.

The site has been created to promote Connect North East, the newest branch of the International network, which brokers introductions between young technology companies and investors.

The agency has created a new content management system as well as a easily navigated layout creating optimised online presence and a brand quality overhaul. The simple navigation fulfils the website’s aim of digital signpost to point potential new technology companies in the right direction - and find them a suitable investor.

Rob Palmer, website designer for Guerilla Interactive, explained, “The quirky direction of this site is to try and get the user the information they need and point them in the right direction, whether this be on or off the Connect North East website. This was quite a hard concept to build into the website, but we feel that we have done so successfully, providing the ideal medium to increase awareness of Connect nationwide.”

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