Last year Brian Child, the man who built McCann Erickson Manchester into the biggest marketing agency outside London, put forward in The Drum seven observations on how agencies should deal with the recession The Drum caught up with Brian recently and
Brian Child's Guide to Beating The Credit Crunch: Part 3 - Are you too Loyal?
This article is about:
Like what you see? We can email it to you
Choose from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creative.