Mitubishi Motors is to become the sponsor of ITV’S perennial camcorder series You’ve Been Framed.
To sponsor the show, 12 idents were commissioned and produced by Golley Slater Cardiff while the media will be bought through Manning Gottlieb OMD.
The agency has developed the concept of a mock camera crew filming the Mitsubishi family with each ident showing them doing every day things involved their car before an unexpected accident occurs.
The ad was directed by David Kerr who team up with Casper Leaver, director of photography.
12 idents were completed over two days of filming on location in London and Hertfordshire. They break on Saturday 31 January.