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Hatch Public Relations News

Hitachi Hatches PR plan


By The Drum Team | Editorial

January 9, 2009 | 2 min read

Hatch Communications, the Leeds-based PR, sponsorship and events agency, has been appointed by consumer finance provider, Hitachi Capital Consumer Finance following a competitive pitch.

Part of one of the world’s largest groups, Hitachi Capital is one of the UK’s longest established finance providers and offers a range of finance products for numerous high street retailers.

Hatch Communications has been tasked with a media relations campaign to raise awareness of Hitachi Capital Consumer Finance’s product portfolio and market offering to key retail segments.

Following its launch in October by former Ptarmigan MD Jason Madeley, Hatch has developed a client base that includes property and transport group Peel Holdings, bariatric surgery provider, The Weight Loss Surgery Group and full service creative agency, Intermarketing Group.

Madeley said: “Hitachi Capital has a great story to tell and we look forward to establishing their consumer finance division as number one choice for the retail sector.”

John Atkinson, group head of marketing, Hitachi Capital added: “When we met the team at Hatch we were impressed with their enthusiasm and drive. Having recently celebrated our best ever month, we have some great news to share and are confident Hatch will do a great job for us.”

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