TBWA\Manchester creates New Year sale campaign for Hillarys
A new campaign is set to be launched by blind company Hillarys, created by TBWA\Manchester.
The New Year campaign will promote the company’s biggest ever sale and will include TV and online.
TV will run across a number of channels and will be dovetailed in the final week of January with an advert encouraging consumers to buy in its final days.
Fergus McCallum, newly appointed CEO of TBWA\Manchester, explained: “The campaign is cut-through and hard-hitting, helping the brand thrive in the current retail conditions.”
Ben Hitchcock, head of marketing for Hillarys Blinds, said: “At this time, we know that retailers need to work that extra bit harder to communicate their value proposition and stand out from the crowd. This campaign enables Hillarys to do just that in a way that does justice to the best sale we have ever offered.”