Michelin Seals its UK PR account
The world’s largest tyre manufacturer Michelin, has appointed Birmingham based Seal Communications to handle its consumer and trade PR across the UK and Ireland.
Following a competitive pitch, the agency will work alongside Michelin’s in-house communications team to promote car, 4x4 and van tyres as well as the company’s maps and guides.
Seal’s brief is to generate quality coverage in a variety of media including motoring magazines, trade press, travel press, national and regional newspapers, broadcast and online. A key role will be educating and informing the market on the importance of tyres, not only for reasons of road safety, but also their impact on fuel consumption, CO2 emissions and overall motoring costs. A main focus will be on publicising Michelin’s low rolling resistance ‘Energy Saver’ (car) and ‘Agilis’ (van) tyres.
Katie Morris, Seal’s Chief Executive, added: “This is a major win for the agency and follows on from our successful appointment earlier this year to implement a media campaign for the Institute of the Motor Industry ATA scheme.
“We will be looking to build on the inherent strengths of the Michelin brand and its heritage to create stand out in a crowded environment.”