Forrest Media donates £1m of outdoor space to charity

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By The Drum Team | Editorial

December 19, 2008 | 3 min read

Embracing the full spirit of Christmas, Forrest Media is to donate all empty sites in Glasgow to local charity

Staff at the Glasgow-based company, headed up by managing director Marc Keenan and chief executive Chris Trainer, were all invited to nominate a charity they felt was worthy to receive the available space and during the company's Christmas day out earlier this week staff voted on which charity would ultimately receive the free media space to carry their ads during the next year. MD Keenan said that the company knows that the advertising downturn will ultimately mean that they will have empty sites at various times during 2009, but instead of them laying empty the company felt it would be more worthwhile to donate the space to a worthy cause. He added that although it is difficult to say at this time how much the advertising space will be worth next year, he estimates that the media value could be up to £1m depending on availability. Shona Cardle, executive director of Yorkhill Children's Foundation, said: "We would like to express enormous thanks to Forrest Media for choosing Yorkhill Children's Foundation. This donation of advertising space is of immeasurable value to us as we are a small local charity and could never achieve such exposure on our own. We are excited about seeing our adverts around the city in 2009."

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