Business Post plc has turned to b2b marketing agency Marketecture to provide online marketing support for the launch of imail – a postal service designed to provide a more cost-efficient and greener alternative to traditional postal mail.
Claimed to lower the cost of producing and posting first class items by up to 60 percent and reduce the carbon footprint of a letter by more than 80 percent, the service allows users to send mail direct from their desktops for next day delivery across the UK.
Marketecture supported the launch of imail with the delivery of a service-specific microsite to provide information on service functions and benefits, also revamping the corporate Business Post website, using the company’s existing product branding, to coincide with the new product launch.
New features have also been added, using Marketecture’s proprietary CMS Optiva, to provide instant access to customer information and reporting.
The result, said Michael Clark, managing director of Marketecture, is a more user-friendly experience for visitors to the site and users of imail: “Mail delivery has become a dynamic and hugely competitive market since postal deregulation and as such it is vital that the imail user experience is quick and easy, in order to generate new customers and encourage repeat business.”
Lisa Bellamy, head of group communications at Business Post, added: “imail offers a particularly effective communications tool for planned or ad hoc direct marketing activity; in addition to postage, it offers users the opportunity to upload and retain contact data and provides a template management system to ensure brand consistency. It was imperative therefore that the microsite should be simple to use whilst delivering some fairly complex functionality.”