Guerilla works with Mask to shake up Celebrity Slim

Newcastle-based agency Guerilla has worked with Mask Creative to produce a national TV commercial for Celebrity Slim, which is to be sold exclusively through Rowlandâ€

Geoff Foots, creative director at Guerilla, asked Johnny Carr, one of Mask Creative’s directors, to put forward treatment suggestions for his creative concept.

To enhance the treatment Carr suggested shooting the ad on the new RED one camera, which shoots raw files at 4k resolution, with Mask editig the footage in its HD suite.

The online edit was finished at VTR North in Leeds.

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