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Multimedia ad campaign to promote private hospitals by Mightysmall


By The Drum Team | Editorial

December 10, 2008 | 1 min read

Mightysmall will produce a multimedia advertising campaign to publicise the group of Scottish private hospitals previously branded as BUPA, now owned by Spire Healthcare.

They include the flagship Murrayfield private hospital in Edinburgh, the Livingston Clinic and a new hospital being built at Shawfair.

Mightysmall director Adrian Jeffery, said: “The brand has so many great things you could say about it that I'm sure we won't be short of interesting ways to remind people that being looked after by the healthcare experts at Murrayfield Hospital is the only private healthcare worth considering.”

Julie Campbell, business development manager for Spire Murrayfield Hospital, said: “The next year is a very exciting time for Spire Healthcare in Scotland.

“We are planning to invest £25.5m in a new state of the art hospital as well as launching a number of new private services for patients in Scotland.

“We are delighted to be working with the team at Mightysmall and we look forward to this relationship developing over the next year.”

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