S4C

Agency hunt by Welsh TV station

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By The Drum Team, Editorial

December 8, 2008 | 1 min read

Welsh television station S4C is looking for an advertising agency ahead of the promotion of its Welsh-language digital channel.

The promotion will made run in the lead up to the digital switch over and will see the successful agency tasked with working on the bi-lingual S4C Digidol campaign in the run up to and beyond the digital switchover which is currently scheduled to take place in the country between next July and March 2010.

Following the switchover the broadcaster will broadcast wholly in the Welsh language with 110 hours of programming to be broadcast.

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