The Black Grouse makes its TV debut
Scotland’s rarest show off joins its famous cousin in Christmas campaign.
This Christmas one of the UK’s most recognisable brands, The Famous Grouse, has a new playmate – The Black Grouse. The Black Grouse will cut a dashing figure when he arrives on our screens, boasting a more complex personality than his cousin to match the new whisky’s darker character. The first ad is due to air on Channel 4 at 9pm during Gordon Ramsay: Cookalong Live.
In keeping with the new whisky, The Black Grouse, the new advert brings to life a smooth yet smoky version of The Famous Grouse. Entitled ‘Stormy Night’, the advert still retains the humorous style in which The Famous Grouse ads have become known for.
Launched in the UK in May 2008, The Black Grouse whisky is a unique blend of
The Famous Grouse with added Islay malts to create a rich, smoky, peaty taste with a long, smooth finish.
Gerry O’Donnell, director of The Famous Grouse, said: “The Black Grouse whisky has proved to be a huge success since its launch into the UK earlier this year hence we felt it was the perfect time to introduce the new character via a television commercial.
“Every year we are inundated by emails and letters from consumers asking when the adverts will be aired and according to our consumers, Christmas just wouldn’t be the same without The Famous Grouse adverts. We hope they will enjoy our new, darker character just as much as we do!”
The Black Grouse is now in pubs, clubs and bars throughout the country and is available exclusively at Sainsbury’s before going on general release in January.
The new advert will be aired throughout December on terrestrial and satellite channels and is also be available to view online at: www.black-grouse.com
The new adverts are also part of wider campaign which The Famous Grouse has entered into with the RSPB to help save the black grouse from extinction. By donating 50p from every bottle sold being invested into urgently required conservation work on 85,000 hectares of land across Scotland, England and Wales.