Design

Nobo Communicates with Confidence through Factor3

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By The Drum Team | Staff Writer

December 4, 2008 | 3 min read

Office products giant ACCO Brands Europe has made a significant investment in the creation of a new brand identity across its range of Nobo products as well as packaging, literature and sales collateral. The rebrand includes new logo, imagery and straplin

Designed by Cheltenham-based advertising agency, Factor 3 the new Nobo brand identity reflects everything the products are designed to be – a recognised authority on visual communication.

Having been around for over 50 years, the rebrand is seen as pivotal in developing the Nobo brand across Europe – reinforcing its position and paving the way for entry into the South African market.

“Operating in a highly commoditised markeplace our task has been to bring the Nobo brand to life – exuding a quiet confidence and authority, consistent with the aspirations of our consumers," commented Sarah Lindsey, ACCO brands market development manager for visual communications Europe.

The project has involved Factor 3 completely revamping product packaging and collateral support across all items in the Nobo product range – from whiteboards and flipcharts through to projection screens and marker pens.

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Nick Fairburn, client services director at Factor3 said: “Logistically it’s been a challenge, from the sheer quantity of different element required, to taking into account the idiosyncrasies of a pan-European audience. We are delighted that the end result has been so enthusiastically received and will help prepare Nobo for the challenging times ahead.”

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