Crombie Anderson Adventi

Crombie Anderson to rebrand Adventi Group

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By The Drum Team, Editorial

December 4, 2008 | 3 min read

Edinburgh-based Crombie Anderson has been appointed to rebrand the Adventi Group. The work was won in a competitive tender process that saw the agency present to the Adventi board.

The Adventi Group is currently comprised from Adventi and the acquisition of Scotsys and Integral Arm. The group are ranked 14th in the Sunday Times Tech Track 100, an annual list of the UK's fastest-growing private technology companies as well as holding the accolade of being the fastest growing IT services business headquartered in Scotland.

As part of the rebrand process, Crombie Anderson has completed extensive map and gap interviews with key stakeholders, staff, customers and suppliers together with an extensive visual audit to establish the current internal and external perceptions of the group. The findings of which clearly recommended that going forward a single brand identity would benefit the business.

The rebrand will initially look at a new, all encompassing identity that will reposition

Adventi as a united IT solutions consultancy. Talking of the win Crombie’s creative

director Jim Ramsay said: “This is an incredibly exciting time to be part of the Adventi

group and we, as their design partners, look forward to the challenge of repositioning

them."

Eddie Chance, CEO of Adventi added: “Crombie’s approach during the tender process

suggested we should address a bigger need than simply re-building our web-site. The recommendation to conduct a full audit of our individual trading brands brought about from the acquisitions has provided some incredibly valuable insight into our stakeholders expectations of us as a company. I am excited about the new identity Crombie and our staff have developed and look forward to presenting the new identity shortly.”

The launch (both internal and external) which is scheduled for the end of the calendar year will encompass all corporate collateral, staff apparel, vehicle livery, signage and of course the website.

Crombie Anderson Adventi

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