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Cheeze Dmg

Exclaimer hands search tasks to Cheeze

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By The Drum Team, Editorial

November 25, 2008 | 1 min read

Exclaimer, a global provider of mail utilities and software add-on products for Microsoft Exchange, has appointed digital direct agency Cheeze to its paid search and SEO account without a pitch.

The agency's brief is to help drive trials and sales of Exlaimer software with businesses of all sizes, Microsoft resellers and IT consultants.

Pete Oxlade, group account director, Cheeze, said: "We'll be reviewing their Google Adwords campaign restructuring keywords, making creative more bespoke to searches to aid conversions and enabling Exclaimer to deep link to relevant product pages on other websites.

"Exclaimer is new to SEO so we'll be doing a full audit of the site, improving its structure and building lots of links and content to get them to the top of the natural search listings."

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