Investors take stake in Cambridge agency
Financial advisors and investment firm Pembridge Partners LLP has invested in Omobono, a Cambridge-based marketing services consultancy which advises B2B clients. Pembridge has also taken a seat on the board to advise the firm through a five year growth
The deal sees Pembridge take a ten percent stake in the agency.
The investment was made through the “Pembridge Extreme Services Fund” launched in April 2008. This is one of three investment clubs comprising high-net worth investors and corporates, in which Pembridge participates.
Rose Lewis of Pembridge Partner said: “This is a perfect deal for Pembridge – we worked with the firm and got to know them, we identified where we could help each other, introduced them to the Pembridge Extreme Services Fund in May and completed our investment in October. The firm fits our critera – principally a motivated, energetic and clear management team.”
The investment will allow the agency to expand further its digital team, continued Lewis: "In particular, Pembridge was impressed with the management team – three people who knew what they wanted from the business, who knew each other and who together formed a motivated coherent team. The team had both a track record and had achieved success in delivering very interesting new services such as games and gaming for business, social network engagement, data visualisation and a virtual worlds advisory service. These were supported with development skills – the ability to underpin all consultancy with an online programme and custom-developed software."
Pembridge operates three investment clubs of which the Pembridge Extreme Service Fund is one. This fund aims to invest in start-ups, breakaways and young firms which offer services which are beyond the norm for their sector – advertising, PR, design, branding and other marketing services especially.