Design students compete for installation attraction
Students from Sheffield Hallam University are mixing studies with commercial business in a competition to design creative installations at the new Electric Works building on Sheffield Digital Campus.
The competition winner will see their work become a major attraction at the new building when it opens in March 2009.
Second year design students on the BA Hons Graphic Design course are entering the ‘Electricworks: making connections’ competition as a key part of their coursework. The project is real commercial brief and only the best ideas will be short listed for eventual inclusion as part of the fit-out design of Electric Works.
Toby Hyam who manages Electric Works said: “Electric Works is attracting interest from creative and digital companies from around the UK and abroad and we want to ensure that the brightest talent emerging out of the University is an integral part of the look and feel of the building.
“We and our design team from local agency Peter and Paul will help the students through the initial pitch, compile a short-list, undergo a design refinement process and then install the winning design in time for the opening of Electric Works.
“We not only want to have the latest and best designs in situ but we want to expose our leading local students to the rigours of the commercial world. So we are talking to them through the project brief, how the client/designer relationship works and how early ideas are discussed and developed.”
The students will make their presentations on Dec 16 and Electric Works team will draw up a shortlist, with the winners being announced in March 2009.