Twentysix to push Gossards online
Leeds digital agency Twentysix has been appointed by Gossard to complete a digital campaign to bolster the lingerie business’ market share.
The work includes the front end design of a new e-commerce site featuring Gossard’s complete range, including larger sizes, which goes live in November. A PPC and SEO campaign is planned for December, while a pre-Christmas online display campaign is also planned and a monthly email marketing campaign kicks off in December.
Twentysix has worked with Gossard to create the site that will be updated seasonally. It pushes products to the forefront, and features style tips. It also includes a risqué confidential survey which aims to find out what really turns women on –including sexual fantasies, dressing up and asking women how they like to please themselves.
Twentysix Search, the agency’s in-house search division, will deliver SEO and PPC services.
Emma Wensley, client services director, says: “Working to help reinvigorate such a well-loved brand as Gossard is a great honour. The aim is to harness digital channels to help reach a new generation of Gossard wearers and grow it back to being one of the UK’s Superbrands in the coming years.”
Clare Bloomfield, Gossard marketing manager, added: “Since the start of the 19th century Gossard has been at the forefront of lingerie design and innovation with the highest reputation for quality, comfort and fit. We are currently in a strong position and want to enhance our service to customers via our new transactional site, which encompasses style advice and delivers a great way for women to buy our larger sizes.”