Navyblue creates Rugby Expo brand

Navyblue has created the identity for the Rugby Expo event as well as the naming, creating the logo and its strapline.

The agency which picked up the project in June when appointed by sports agency World in Motion followed Navyblue work with a similar venture in South Africa called Soccerex.

Navyblue also created the marketing collateral, website, stationary and its e-newsletter.

Meanwhile Logan Sports Marketing was appointed in a consultancy role to aid Navyblue with its strategy.

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