Manchester Airport launches viral game through Inbox
Manchester Airport is launching a viral game, Champagne Shoppernova, to promote its retail offering, through digital agency Inbox.
The agency's brief for the game was to drive awarness of champagne, perfume and electronics as key retail categories for Manchester Airport, supporting its expanding retail offering while capturing prospect data. It also needed to incorporate the airport's Christmas offline creative theme.
The game challenges players to fan bubbles around the screen getting as many as they can into a champagne bottle and flutes against the clock.
Players can enter their details into a free prize draw for the chance to win a family holiday to LA with £1000 spending money.
The game will be seeded by ViralNet, the viral seeding division of the Digital Marketing Group, and via Facebook ads promoting the competition.
Patrick Alexander, head of retail marketing and brand at Manchester Airport, said: "We've invested almost 80 million in the three terminals at Manchester Airport this year and we're really proud of our great shops, bars and restaurants which offer customers easy access to top quality products as they travel.
"Inbox has done a great job of wrapping that message up in a fun, easy to play game, with the Facebook ads and competition helping us to drive our regional audience to the website to engage them with our retail offer and gather information on them that we can use for future campaigns."