Creative Review: Colin Reid, Xscape

COGENT ELLIOT

COI BIG DRINK DEBATE (PRESS & POSTER ADS)

I really like this creative. It is striking with a strong statement and imagery. But it is very clean and clear in the response it is trying to illicit and where to go to make it. The right sort of content for the audience it is trying to reach. 9/10

THE BRIDGE

VLADIVAR (PRESS & POSTER ADS)

A deliberately funny, laddish image that will grab attention and naturally draws the eye from left to right to the product and key message. I am just not sure how well it works when trying to align that sort of imagery along side ‘quality’? 7/10

AN AGENCY CALLED ENGLAND

MEDWAY COMMUNITY SAFETY PARTNERSHIP (TV AD)

It is clever the way this ad has taken the satirical angle to road safety and its style of production and content will surely get the desired cut through in the TV schedule. I am just not sure what effect it will have on this subject matter. 8/10

STUDIO NORTH

MIMAKI HYBRID (PRESS ADS)

I thought the images in the creative were quite clever in their execution, though the concept is not a very original one. I also feel this ad is a little copy heavy and may lose its potential audience. I would have tended to put less emphasis on the copy and more on the call to action. 6/10

WHITESPACE

VALTTI PAINT (WEBSITE)

I think this is an excellent website! The first thing I noticed is the photography which is really stylish and instantly makes you think the product is quality. The graphics add a nice bit of movement and it also very easy to navigate. 9/10

CRAVENS

GLASGOW WARRIORS (TV AD)

I think the creative concept of ‘Glasgow’s biggest team’ is a really good one and the execution is great. However, I think the advert is just too short to get this across effectively and the call to action could definitely be a lot stronger. 7/10

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