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Waste Awareness Wales to launch TV and Radio campaign

A new TV campaign for Waste Awareness Wales to empower people to take waste reduction, reuse and recycling funded by the Welsh Assembly Government is to launch on TV next week, created by advertising agency Golley Slater. A radio campaign to support the T

The new TV campaign themed around a child's fantasy journey on a ghost train, aims to demonstrate that the amount of waste that is thrown away is still scary despite the progress that has been made.

"Focussing on composting food waste such as fruit and vegetable peelings, re-using furniture and recycling steel cans to make new trains, the TV ad encourages people to improve their waste performance and ensure that 'scary' waste is turned into a resource for all.

The campaign also illustrates the ease and benefits of composting, reuse and recycling in everyday life.

Using props created by award-winning model maker, Cod Steaks, the advert takes its inspiration from the ghoulish style of iconic film - Tim Burton's Nightmare Before Christmas.

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