Warning to benefit cheats in new CBJWT campaign
A new campaign by CheethamBell JWT breaks today warning benefit fraudsters that the Department for Work and Pensions is 'closing in' on them.
The ads are shot in a documentary style and demonstrate the various methods of detection that the Department for Work and Pensions can employ to track down benefit thieves.
National press and online advertising also support the campaign, along with regional advertising in key towns using six sheets, local radio and press.
The TV ads will run until mid-December and return in January.