RBH launches regional Hyundai campaign
Midlands-based agency Rees Bradley Hepburn has launched a six-figure regional press campaign to promote autumn offers on carmaker Hyundai's key models.
It is the first time this year that the Korean manufacturer has carried out a centrally co-ordinated campaign throughout the regions.
The 'Reasons to be Cheerful' creative treatment will run as double page spreads and full pages in local and regional press plus regional issues of the Daily Mirror and Daily Express.
The campaign aims to woo hard up consumers by highlighting purchase incentives, fuel efficiency and low road tax on some models as well as Hyundai's five-year warranty.
RBH account director Ricky Neault said: “The market’s tough, but Hyundai have a terrific range of cars and some hard hitting offers. Using the regional press enables us to ‘signpost’ dealers and drive showroom traffic.”